CEO Briefing Series: Responding to a crisis - the television cameras are outside, now what? 10A & 2P

Responding to a crisis: the television cameras are outside, now what?

In the fall of 2009, Adkins Berries in Michigan faced a public relations nightmare – children in their field on the national news.  The company survived due to an aggressive public relations campaign, coupled with changes to business practices.  WFB Public Relations Director Mollie Hammar will present you a plan to prevent a PR disaster.

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